Healthcare Marketing Agency Singapore

The cost of advertising for clinics varies greatly depending on their specialization and marketing focus. For example, plastic surgeons, aesthetic clinics, and general surgeons may invest tens of thousands of dollars monthly in Google Ads because they achieve strong ROI from these campaigns.

However, not every clinic needs such a large budget. The cost depends on the scope of services being marketed. For instance, an OBGYN advertising only for high-risk pregnancies or Urogynaecology may spend less compared to one promoting a wide range of Gynaecological conditions like ovarian cysts and endometriosis.

That said, the advertising landscape is evolving. With advancements like AI overview (a new feature emerging in 2025 that appears above ads), clinics are increasingly focusing on SEO as a cost-effective alternative. SEO efforts often require a fraction of the budget compared to paid ads, making them an excellent long-term strategy.

Ultimately, your goals and priorities play a critical role in determining the best marketing approach. During our consultation, we’ll work closely with you to understand your objectives and tailor a strategy that fits your needs and budget.

While we work with other industries, 95% of our clients are medical clinics in Singapore. Marketing for the medical field is highly specialized and requires deep expertise. Early on, we experienced the unique challenges of this industry firsthand, including once waiting three hours for a chance to speak with a specialist who had been in private practice for 30 years. This taught us the importance of respecting a doctor’s time and ensuring every interaction is efficient, accurate, and meaningful.

Marketing for doctors involves more than just strategy. It requires strict adherence to HCSA, PHMC, and SMC guidelines, as well as mastering medical terminology to avoid misrepresentation in ads or content. These nuances make it a field that demands precision and specialized knowledge, which a generalist agency often cannot provide.

Our dedicated focus on the medical industry allows us to deliver tailored marketing solutions that address the unique challenges of this field, ensuring results while maintaining compliance and professionalism.

The best approach depends on your goals and target patients. Google Ads provides immediate visibility for those seeking quick solutions (e.g., sinus issues, minor injuries), while SEO builds long-term trust for patients researching complex conditions (e.g., fertility treatments, chronic pain). Many patients now search for specialists directly, bypassing GPs.

That said, Google Ads (SEM) and SEO work best together. To dominate the search engine, combining both strategies is often the most effective approach. However, factors like budget constraints or personal preferences, such as skipping ads yourself, can influence your decision.

This is where we step in. Our team will evaluate your clinic’s goals, needs, and audience to create a tailored strategy, ensuring you get the right mix of Google Ads and SEO for maximum results.